Abstract
This article examines how sustainability and digital transformation converge to reshape the business tourism industry. Drawing on verified data from the World Economic Forum, WTTC, Bain & Company, UN Tourism, Grand View Research, and the Net Zero Carbon Events initiative, the study analyzes five domains where sustainability and digitalization intersect: hybrid event formats, smart destination management, AI-driven resource optimization, carbon measurement technologies, and digital sustainability communication. The global travel and tourism sector contributed $11.1 trillion to the world economy in 2024 (WTTC), while the MICE market reached approximately $946 billion in 2025, with over 35% of corporate clients now requiring green travel compliance. The article proposes an integrated framework for sustainable digital business tourism and discusses implications for emerging destinations.
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