Abstract
This article analyzes the modern stages of development of the educational services sector, its socio-economic essence, and the main theoretical and methodological approaches used in the scientific study of this sector. It also highlights the role of educational services in the development of society, their importance in the formation of human capital, factors for improving the quality of education, and the features of development in market relations. The article emphasizes the intangible nature of educational services, their long-term results, and their close connection with the interests of the state and society. At the same time, the digitalization of the education system, the expansion of innovative approaches, and the relevance of the competency-based education model are revealed. This study serves to systematize scientific views on the effective development of the educational services sector.
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