DATA-DRIVEN MARKETING ANALYTICS: FRAMEWORKS, APPLICATIONS, AND STRATEGIC VALUE IN MODERN BUSINESS MANAGEMENT. International Congress on Economics, Management and Business Studies, [S. l.], v. 1, n. 6, p. 580–590, 2026. Disponível em: https://econferencia.com/index.php/8/article/view/1161. Acesso em: 26 jul. 2026.